Aug 2024
Wavelength Microbrewery
UI/UX / Brand Identity / Packaging
Context:
I was tasked with creating a brand identity and website concept for an online shop, branding and packaging for a unique microbrewery.
Logo Design Process
Rapid sketch brainstorm. The initial brand name was ‘Spectrum’, I generated my ideas from this and related words, such as ‘prism’ and ‘refract’.
Early logo design, which was unsuccessful as the symbol didn’t signify my brand clearly enough.
Final logo lockup.
Label Designs
Flat label designs for the craft beer cans. Here shows both sides for the ‘Eclipse’ lenticular print.
Alternative label designs for ‘SNAP!’
Packaging Design
Each product innovation features an additional, non-taste sensory element to the consumer’s experience.
