Cryogenic Salvation - UI/UX & Website Design, Branding & Packaging, Product Innovation — Ryan Gerrard

Aug 2024

Cryogenic Salvation

UI/UX / Corporate Identity / Social Media / Packaging

Context:

I was tasked with innovating a luxury product to be sold in supermarkets. This brand sells cold brew concentrate and cold brew pre-mixed drinks.

Website Prototype

High-Fidelity prototype of Cryogenic Salvation's launch page. Featuring home, about, where to buy, and recipe pages.

Click here to view in Figma.

Mockup of the Cryogenic Salvation Instagram page.

Packaging Design and Product Renders

Image of Cryogenic Salvation cold brew glass bottle emerging from its outer protective box packaging.

Image of Cryogenic Salvation bottle and its protective box packaging floating mid-air against a light grey background.

Image of Cryogenic Salvation glass bottle, outer protective box packaging on a podium next to four cold brew pre-mixed cans floating mid-air in different angles. Against a sunset background.

Image of Cryogenic Salvation bottle, protective box and pre-mixed cans placed next to each other against a purple and orange background.

Image of Cryogenic Salvation glass bottle and its outer protective box packaging next to each other on a podium against a sunset background.

Image of multiple Cryogenic Salvation cold brew pre-mixed cans lined up next to eachother with some spacing, against a pink and purple gradient background.

Sketchbook page of label design concepts.

Sketchbook designs to visualise the shape and label of my product.

Logo development sketches. My first design idea (top left) was unresolved yet had a successful concept. I broke it down into abstract shapes and added another component resembling a drip filter to reach my final concept.

Net and Label Designs

Net shape and design for the outside box packaging.

Label to be printed on the can’s metal packaging.

Label for the glass bottle.

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